Content Creation
I worked with Five Below as an extension of their content team, taking on both Art Director and creator roles. Each video was shot by me, either in-store or in my home setup, and I handled everything from set design to editing and animation.
Influencer Marketing
I led the creative team in developing ideas for creators to execute. Many concepts were designed to work across multiple influencers so each person could put their own spin on them. We also briefed influencers with clear guides covering the idea, products to feature, and filming, editing, and delivery guidelines.
Creative
Clarissa Acosta
Art Direction
Tony Nguyen
Content Creation
Tony Nguyen
Influencer Manager
Hannah Biehn